Social Media Marketing

How to Create a Fan Page?
A Facebook fan page is an amazing way to promote your business, build
awareness for a cause, and gather support for your brand. If you would like to
create a fan page, follow these easy steps:
 Log in to your Facebook account.
 Click on the settings on the top right-hand corner of your page.
 Click on create page.
 Click on the type of page you would like to create.
 Fill in all the information required.
 Click on "get started".
 Upload a profile picture and click on save photo.
 Complete the 'about' section and click 'save info'.
 Now decide whether you want to enable ads or skip (it will be payable if you
enable).



Facebook is the most popular social networking platform. People of all ages, tastes,
and demographics use it, thereby creating a good option for an advertiser to reach a
wide audience. Facebook ads draw the attention of users and drive them to the
seller’s website.
Overview
Facebook ads follow the auction method. Here, advertisers are charged when their
ad is clicked, or it shows (impression) or a lead is generated by clicking the ad. It
depends on the mode one has selected (clicks, impressions, or acquisition).
Facebook ads run across all devices and platforms. You can reach the people who
matters the most to your business, no matter wherever they are.
Setting up an Advertising Account
To start running ads on Facebook, you need a working Facebook account.
1. Search ‘Ads Manager’.
2. You are shown the present status of the ad.
11. FACEBOOK ADS
Pay Per Click
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3. Click on the button ‘Create Ad’. It takes you to building an ad. Facebook offers
different options of objectives of creating ads. Select the option ‘Send people to
your website’.
4. Enter the name of the website tutorialspoint.com you want people to be redirected
to.
Pay Per Click
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5. Enter the campaign name as First Campaign tutorialspoint Website Clicks.
6. Enter appropriate account information. Enter the account name as shown below:
Pay Per Click
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7. Keep the default location India. Keep default agegroup as 18 to 65 years. Keep
gender as All. Keep languages as English (All), which includes US and UK English.
8. Enter education level as In College and College grad.
Pay Per Click
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9. Enter interests as Technology.
10. Select behaviors as Digital activities  Internet Browser Used  Chrome and
Mobile Device User  Smartphone Owners.
11. Enter the Per day budget amount as Rs 250.0 in Indian rupees.
12. Select the option Run my as set continuously starting today.
13. Cilck on the button ‘Upload’ to add the image for the ad.
14. Select a facebook page as Tutorials on Cloud Computing.
Pay Per Click
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15. Scroll down few lines.
16. Enter Headline as Tutorials for Free.
17. Enter text as Free tutorials and reference manuals with examples for JDB,
Haddop, Hive, HBase, XStream.
Pay Per Click
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18. Select Call-to-Action button as ‘Learn More’.
19. Preview the ad on the right hand side. Change the fields if required. You can
create a page for your ad for using text and links for your ad.
20. Choose ad category as Company, Organization, or Business.
21. On the create page dialog, enter Page Name as Tutorial on Cloud Computing.
22. Choose category as Internet/Software.
23. Upload an image for the page.
Pay Per Click
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24. Click on the button Create Page.
25. After you finish entering all the inputs as per your requirement, click on the
button ‘Place Order’. It takes you to entering the payment method where you
can enter credit card details to pay for your ad.
Once your ad is created, you can find it on the left-hand side of your facebook ad
account profile under ‘account’.
Following Up Your Account
 To set the status of your account, go to
Ads Manager  Campaigns tab
Pay Per Click








Facebook ads
allow us to advertise a website or content that we manage on Facebook (like a
group, page, or event)
To create an ad, go to: http://www.facebook.com/advertising
And click "create an ad".